Make Money Online

6 ways to get Free website traffic

Aside from publishing high-quality content, the most important thing is to get visitors (traffic) to your website. How do you get visitors to your website? Here are the best ways to get traffic for your new website right away.

Facebook Ads

Despite it being a form of paid traffic, Facebook Ads can be effective at building you an audience in no time. When you create an advert on Facebook (or Instagram), you’re able to hone in to reach a very, very specific demographic. For example, at Save the Student we could target ads towards Facebook users who are at university, live in Manchester, are interested in doughnuts and are single.

facebook ad example

Facebook Ad targeting

You can start with as little as $10, but I appreciate most new bloggers aren’t in a position to spend right away (unless you’re already monetising your site). So this is just something to keep in mind.

Generally building social media pages and links to your new website should be your main focus. Not only do they directly send new visitors your way, but they’re also the main indicators search engines like Google use to rank websites (SEO). And free Google traffic is the best kind of traffic.

Comment on well-known blogs in your niche

Commenting on popular blogs in your niche is still one of the most effective methods for getting traffic to your site. Instead of spamming other blogs with your website URL, craft thoughtful comments related to the blog content and leave your site link as a by-line. This is a genuine way of attracting new readers to your website. Set up Google Alerts for related phrases to be emailed to you when blogs post on a topic you can comment on!

Join Pinterest groups

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Pinterest is one of the most underrated methods of growing your blog traffic. Engaging with other users is guaranteed to boost your website hits, providing you use the right strategy.

A Pinterest group board is one with several contributors. It normally has a small two-person icon in the bottom right-hand corner. Group boards tend to have more followers than regular boards, meaning more people will re-pin your content and visit your site.

To find groups boards in your niche, take a look at PinGroupie. This free tool reveals how many subscribers and re-pins a board has. If you want to join a group board, you’ll usually need to email the Pinterest account holder to get an invite to pin on that board.

Share links on Facebook groups

facebook groups logo

There is likely to be at least one active Facebook group related to your topic (use the search field on Facebook). And because they are already focused on a niche, they are a powerful way to build a loyal audience and traffic quickly.

Many groups offer ways to share your content with others, for example, posting links on particular days. If you’re sharing your content, it’s important to be authentic by creating conversation with other members and never just spamming.

I also recommend creating your own Facebook group to complement your website. It means you have full control over it, and you’ll soon attract new members searching for the topics you cover!

Post on Twitter using hashtags

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Twitter is an awesome marketing tool for website owners. One of the best ways to get your content noticed is to use hashtags relevant to your audience.

A handy free tool like Hashtagify allows you to search for hashtags you’re considering using and view popular related hashtags.

From these results, you can find well-known hashtags to add to your tweets – just be careful not to use too many tags. Two to three are best to avoid looking spammy.

If you don’t have time to spend on Twitter, consider using TweetDeck to schedule and plan your social media content for the week ahead.

Search Engine Optimisation (SEO)

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Google is the biggest driver of traffic to websites. So you really need to understand how to get your content ranking high up the search results for your target phrases. SEO is a whole industry in itself. The most important thing you should be focusing on after creating a new website is producing high-quality content that answers the questions or needs of searchers as quickly as possible.

See what articles are ranking in the top spots for your topic and unpack how they are better than the ones below. The page title, headings, structure and even the URL are all super important. The amount of authoritative links to the article from other websites also plays a big role. Use the tools on Semrush to guide you through the SEO process for your own website. Semrush will suggest content ideas, audit your content, track your live rankings and share competitor insights. It’s completely free for 30 days using this link.

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