Google says Apple ‘should not benefit from bullying’ created by iMessage lock-in

Google has blamed Apple for profiting from tormenting as a component of a conscious procedure to make Android clients into peasants on the iPhone-creator’s iMessage administration.

Apple’s informing administration incorporates various iOS-restrictive highlights, as Memoji, and broadly diverts texts from Android clients green rather than the iOS-local blue. This has transformed iMessage into a superficial point of interest among US teenagers, making peer tension for youngsters to purchase iPhones and at times prompting the exclusion of Android clients. Appearing in a gathering talk as a green air pocket has become, for some’s purposes, a social tactless act.

A new report in The Wall Street Journal featured this dynamic and provoked a reaction from both the Android group and Google’s head of Android, Hiroshi Lockheimer.

“iMessage ought not profit from tormenting. Messaging ought to unite us, and the arrangement exists. We should fix this as one industry,” tweeted the authority Android account.

Lockheimer was more offensive: “Apple’s iMessage lock-in is a reported system. Utilizing peer tension and harassing as a method for selling items is deceitful for an organization that has humankind and value as a center piece of its showcasing. The principles exist today to fix this.”

Although Apple’s iMessage strategy has long been apparent, internal emails sent by company executives that were surfaced during the recent Epic Games trial confirmed the conscious importance of this strategy. Apple did consider making iMessage available on Android to attract more users, but concluded that doing so would “hurt us more than help us” (in the words of Apple exec Phil Schiller). As another executive, Craig Federighi, put it: “iMessage on Android would simply serve to remove [an] obstacle to iPhone families giving their kids Android phones.”

Google’s intervention here is not purely altruistic, of course: the company would benefit hugely from Apple making iMessage available on Android. Google has also recently been pushing for the iPhone-maker to support next-generation texting standard RCS, which is intended to replace SMS and has already gathered support from major US carriers.

Google is also not well-placed to criticize other companies messaging strategies. As Ars Technica editor Ron Amadeo noted on Twitter, the search giant is notoriously dysfunctional when it comes to messaging, and has launched 13 separate messaging apps since iMessage came out in 2011 (most of which have failed).

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