Samsung’s latest Frame TVs have a matte screen that looks and feels more like real art

Samsung has figured out how to without any assistance characterize the class of “way of life TVs” — high-plan TV sets that mix into the home more consistently than customary TVs — with The Frame. I have a few companions, collaborators, and relatives who have as of late bought some model in The Frame arrangement. For their purposes, the gadget’s a la mode look, adjustable bezels, and capacity to exhibit fine art or individual photographs when the TV is “off” are a higher priority than the most recent picture quality or HDMI specs.

For 2022, the organization is expecting to take The Frame to a higher level and make its divider craftsmanship sleight of hand more persuading than any time in recent memory. Samsung says the furthest down the line models will have a matte, against intelligent showcase with a “exact” surface that feels like material or paper to the touch.

The counter intelligent showcase could be a gigantic draw for shoppers; The Frame can match the white equilibrium and splendor of work of art dependent on encompassing lighting in a room, however assuming there’s one thing that offers the way that you’re actually checking out a TV, it’s screen glare.

A comparison of last year’s Frame pitted against the new matte-screened model.
Image: Samsung

By introducing a new anti-reflective film and other anti-glare measures, Samsung hopes that oil pantings and other art will pop off the screen to a more impressive extent than before. Unfortunately I haven’t had a chance to see the new anti-reflective displays in person just yet to see how convincing the end result is — or whether there’s any negative effect on the picture when watching regular content.

The company’s art store offers over 1,600 pieces, and Frame owners can expect a new, more refined user experience in 2022 when browsing that selection.

For 2022, The Frame will be offered in a total of seven different sizes, starting at 32 inches at the small end and topping out with an 85-inch model. As for the tech specs of the TV itself, they sound similar to last year: The Frame will give you a nice 4K HDR picture with an expanded quantum dot color palette, but it lacks high-end TV features like full-array local dimming, 120Hz support, variable refresh rate, and so on. And Samsung continues to ignore Dolby Vision completely.


Based on Samsung’s claims, this guy wouldn’t be seeing much glare on the new Frame.
Image: Samsung

If image quality is your main priority, the company’s top-tier Neo QLED sets (with Mini LED tech) are still the way to go. But that’s not what The Frame is for. This model — and Samsung’s other lifestyle models like The Serif — are for people who want a perfectly acceptable picture in a package that complements their home decor instead of clashing with it.

Pricing, release info, and more detailed tech specs for the 2022 Frame lineup should be announced closer to when the TVs begin shipping in the coming months.

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